Instagram has become a famous networking application that people are using on a daily basis. While many people use Instagram as an entertaining platform, others use it as a marketing tool for building a business. In a modern era like this, trying to make money through social media applications is a smart move.
Instagram Marketing Strategies
However, there are some strategies that one can use if they’re using Instagram as a marketing platform.
Never forget to use hashtags:
If you’re a frequent Instagram user, you know that hashtags are an important part of the caption on your post. You can use popular hashtags if hashtags relevant to your brand to spread more awareness about your brand. Through hashtags, you can attract more followers and keep people interested. Also, you can start a trend and become more popular! The more hashtags you use, the more your post would pop up every time someone searches your industry related posts.
Read also: How to boost Facebook engagement
Likes and comments help a lot:
One of the best ways to let people know about you is through liking and commenting on different posts. The more you communicate with other people, the more people would learn about you and want to ye to know you. When you’re commenting everywhere, people would get curious and try would at least once open your account and take a look. So never stop commenting and liking other posts.
Know how often to post:
When you start an account with a brand name on Instagram, you should always be aware of how much you need to post. Never post too less or too much. Start with posting once a day and see how people react to your posts. Based on their reactions, you can start posting more and more, and eventually, you can start posting ten pictures a day, but only if you’re getting a positive response from your followers.
Share Relevant Content:
The one thing you need to be certain of is to never share irrelevant material. You should always post pictures that are related to your brand. For example, Starbucks would share inspiring pictures related to coffee because that’s what their domain is. Similarly, you should also share content that would grab your viewers attention and is relevant to your brand’s domain.
Promote Your Posts:
When you start a business on a social networking application, you can’t expect to get thousands of followers the very next minute, but you need to be confident of your growth.
Vibbi is an important tool that is used by many Instagrammers to increase their number of followers and more likes to their posts. Vibbi helps you buy Instagram likes, followers, and views so that you can give your account a jump start.
Do add a link in your bio:
To raise awareness amongst the 600 million Instagrammers about your brand, you need to give people a full detail of who you are. This detail can be easily provided through your website’s link. Always add your link to your description so it would be easy for people to reach you. Your link would help people know more about your brand.
Make ads to let people know about you:
Now Instagram allows you advertise your brand through Instagram ads. All you need is a Facebook account to create those ads! Once you start promoting your brand, people would be more aware of you. Your account and brand would appear on everyone’s walls, and people would want to learn more about you. It is a great way to grab people’s attention towards your brand and spread your brand’s name.
Post as much as you can:
One of the best ways to keep people engaged with your posts is to post again and again. Although, don’t post irrelevant and annoying things, post interesting and qualitative material so that people would be more attentive when they take a look at your content. The more interesting stuff you will share, the more people would like to stay engaged with your account. This way, your already present followers would be satisfied with your work, and your new fans would be fascinated.
Follow your followers back:
Following your followers back is a great technique to show how important your followers are to you. People are very intrigued when famous brands follow them back. Which is why, if you follow your followers back, they would know that you are engaged with them and you know their importance in your life.
Read also: How to drive traffic from Twitter
Post engaging photos and videos:
People are Always curious to know more about you and your brand. An excellent way to keep people engaged is to post unseen pictures of your brand. Such as you can post ‘behind the scene’ photos of your employees or brand workshops. You can also post random pictures of your workers and encourage them with a heartwarming caption. These kinds of things attract your followers and keep them interested.
Qurban is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, that provides quality Instagram followers, likes, and views.
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