For the past few months I have been studying about Google ranking factors (SEO) to gain search engines visibility for this blog. I will be discussing about three important Google ranking factors you must use to increase visibility.
What you will learn
- You will know what seo is all about
- You will know how Google rank websites
- You will know how to rank your site to gain visibility
- Learn some seo techniques (ranking factors) used by seo experts
Before discussing about these ranking factors I want to explain what seo is all about and how search engine like Google work. My reason is because you need to know what it is before implementing these 3 ranking factors to gain visibility.
What is seo?
Seo is the short word of search engine optimization. It is the way of tweaking and optimizing articles, videos and Images to gain search engine visibility.
I found out articles, videos and images on site affect how Google, Bing and yandex bots crawl and index website page in other to gain visibility. So the more your blog or website get crawled and index the more you gain more traffic from search engines.
Search engine optimization (SEO) takes account what users search for (queries). Meaning, those keywords (text) people put into the search box.
How Google rank websites
Google came into existence to do business by giving users what they are searching for. Google is just like a big forest and you all know it is easy to go into a forest and get lost. So that means Google is so big.
Google implement two major functionalities, which are create and index. E.g. like I said it is a big forest full of trees they crawl and index all trees in the forest and provide people who visit the forest details of tree species.
So I say search engine (Google) create and index all information on net so that when people visit the search box to look for something with a keyword it brings out what they are searching for.
Google ranking factors to gain visibility
On my research on how Google rank website I found out from backlinko that they are 200 ranking factors Google uses to rank sites. Though, these 200 factors hold more weight than others. Here below are the three important Google ranking factors that affect search results.
1. On page seo factors
On page ranking factors refer to as tweaking of your webpage or articles physically to gain visibility e.g uses of keywords, internal links, outbound links, and content length.
Keywords are the search queries that people type into search engine boxes when looking for answers. That means Google will use those keywords to rank site that have it on Meta descriptions and tags. So make sure you use relevant keywords in your contents. Also make sure the keywords you want use are in your subheadings such as H1, H2, H3, and H4 and also in your URL.
Example of how keywords on h2 gain search engine visibility
In this image below you will see that am ranking number 7 on the first page of Google because I used this keyword ez rewriter tool on my h2 tag.
Therefore, that means Google will use those keywords to rank site that have it on Meta descriptions and tags.
Internal links are links that point back to a page or a content on your website. Doing this will increase your rankings
Out bound links
These are links pointing out to other relevant site related to your niche. If you include links pointing to authoritative sites, Google takes this to mean your aim is to provide visitors with more information about a subject and uses this as a trust signal. But note that too much outbound link is not good.
Long articles generally rank higher than short articles. Because, by serpIQ Google considers longer content more authoritative and informative. So I suggest your words should be 1k upward.
2. Off page seo
Google also uses off page factors to rank sites. Off page factors are factors outside your website. You should pay special attention includes relevant backlinks, social shares, and domain authority and anchor text links. You can read more about off page seo by Aaron gray.
Backlinks are links that are linking back to a page from external site. We have two types of backlinks which are dofollow and nofollow. So make sure you go for dofollow links than nofollow links.
Read also: Qualities of a good backlink
3. Site wide seo
These factors are factors about your entire website that negatively and positively affect rankings such as site map, mobile friendly and website speed. You can read more about mobile friendly and website speed by loudpreneur
Sitemap allow Google to know how many pages you have on your website. Sitemap makes it easier for Google to index your site.
Though they are more ranking factors to increase search engine visibility but these three Google ranking factors should be taken and implemented for fast rankings.